Soon to be launching as of 2019, EDWIN created a brand identity and packaging design for Good Heavens, a small-batch hot sauce company.

The process began with a brand strategy process, to define a consolidated brand story, personality and an audit to ensure differentiation in the category.

From there, an identity emerged — taking inspiration from mythology and a cheeky nod to The Creation of Adam, the identity is orientated around curiosity, frivolity and impact on shelf.