Date: 2019

Brand identity
Fabric design

Mente Flores is a Byron Bay silk scarf fashion label, in association with prominent label St. Agni.

I was approached to create a brand identity for Mente Flores that communicated its values of elegant femininity and a wistful nostalgia for simpler times.

A bold and whimsical logotype set in Windsor is complemented by a delicately muted palette of colour, which allows the brand to feel familiar yet contemporary. This balance of old and new, soft vs. strong, is continued throughout the first season of silk scarf designs – where striking compositions are allowed a sense of humanity through the use of rough brush strokes and hand-made marks.


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