Southern Tour is a new luxury 4WD experience, offering tours of Tasmania’s world class natural environments.

Throughout the brand’s development, the key consideration was to create an identity that acted not only a strong stand-alone mark – but flexible enough to work across many mediums, platforms and contexts. The resulting brand involves an energetic blue hue, which is equally adaptable to both light and dark backgrounds. The use of the stencil typeface Dala Floda conveys a sense of sophistication and adventure, and allows Southern Tour to sit comfortably amongst other luxury Tasmanian tourism identities.